Chartering favourite brands of change the world. An inter-disciplinary and inspiring way to value the future of a company that has invested heavily in branding is as follows : cyclically audit what living script is open empowering everyone to serve the company (and interconnecting brand architecture networks including partnerships beyond the company with other companies or world citizen networks ). A LIVING SCRIPT Designs the way a 21st century company actually lives up to the two value multiplying ideas that Drucker first simplified in The Practice of Management 1956: learn from the outside of the company what societies and customers want you to sustainably improve, and make sure this learning is simply actionable where every service worker flows communicate the truth of your unique purpose with such joy and entrepreneurial energy that no other organisation can gain from taking you over and no profession can chain you into some standard that does not fit with your context's deepest diversities and needs to be at the edge of experiential competences and communal goodwill The living script achieves the status of brand charter when it demonstrates staging of organisational-wide debates (and beyond to constituencies who multiply their knowledge and your brand's) on what questions does everyone have the right to know the latest answers (and explorations of) as well as question whenever their work descriptions may appear to be in conflict or less simply aligned with the answers we are claiming to value most. To generate hi-trust through all the human relationships of productivity and demand that brand (architecture) systematically connects, the cycles of brand chartering must be at least as frequent as any other form of auditing on decision-making information collection Click to other ways As a mathematician and market mapmaker I like to be aware of the 3 greatest influencers in my journey gravitated around valuing truth as best I can help others to do: my father, 100 entrepreneurial revolutionaries many of whose alumni networks he has guided me to look out for, and a belief which we have rehearsed through open source scripts since 1984 that the brand and how we invest in globalisation of media whose systemic tipping point due to networking technology of interconnections which will sustain or destroy every aspect of what human beings value most (our future childrens' lives included)

World Class Brand networks began a trilogy of books in 1991 proposing the brand architecture school of inquiry. We seek to empower all cross-culturally concerned 21st Century citizens and network co-creatives: to Q&A UoP (Unique Organising Purpose) through chartering, systemic facilitation, and transparent mapmaking 1 including courageously exciting one-page scripts that global town hall meetings can imagine debating openly 2- why not value everybody's time by making the social networks of organisation reliable to see through and flow innovation around? In line with The Economist's 1982 golden triangle of service economy connecting round we're all intrapreneurial now 1 2: our global village friends of sustainability investment and learning networks A B 0 1 believe that the billions of dollars expended on communications of global branding promise is worth nothing to customers and societies and employees unless trust-flow is governed in every loop back to reality-making that global and local mediation power gravitates. Why not contact me if you are deeply concerned in collaborative exploration of human beliefs of this sort, chris macrae, London and Washington DC region, email wcbn007@easynet.co.uk or chris.macrae@yahoo.co.uk , usa voicecom 301 881 1655

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In 2006, our co-editors will be updating the 3 pivotal approaches to value multiplication:

the original 1995 brand architecture grid of 12 boxes will be updated

Entrepreneurial Revolution's 30th year of leadership vision debates, launched in 1976 by The Economist, will be catalogued

The mathematical standard for value multipliers of

intangibles mapped entrepreneurially and economically (1 2) as human relationship systems whose true purpose gravitates productive and demanding trust-flows (1 2), transparency and exponentials sustainability ( 1 2) will be published & open sourced

If you need advance details, mail me at wcbn007@easynet.co.uk - chris macrae, World Class Brand Network

GoldKey BRAC001

WHO SAVES THE CHILDREN SAVES THE WORLD

Grameen.tv and BRAC.tv so interdependent on each other compound future goodwill, it's not Nobel to prize one without the other -up200.tv * microsummit.tv * changeworld.net

You can judge for yourself whether BRAC001 should be awarded to Fazle ABED who is the founder of Bangladesh's and the World's Largest civil society organisation also merits the hi-trust flow top award of early 21st century organisations by viewing these three 5-minute video clips 1 2 3 : in Bangladesh: small is beautiful, but large scale is absolutely essential; you will find in saving children that market prospecting is everywhere


CHARTER CIVIL SOCIETY (Citizens Organisations)

q 1 why should we want to do this? probably relevant answer: an ever increasing number of changemakers 1 2 and social entrepreneurs 1 2 2a are converging on the belief that only the emergence of a new organisational system (civil society or acronym) will catalyse all organisational typologies to join in sustainability of humanity. Without such an intervention, it has been foreseen for at least 22 years among people I debate with that globalization will spin ever more around the economics of the big get bigger and over time exponentially lose humanity's and nature's sustainability in it wake

q 2 what is it which makes the governance structure of civil society unique compared with other organisational typologies?
This is where I most want to stop to listen to alternate views. My ingoing understanding is that civic society transparently deploys a traiangular model of governance that Gandhi eg http://clubofdelhi.blogspot.com/ and others have advocated. Its structure maps around not just top-down but empowering grassroots context-up and interlocal decision making so that boundaries do not become networks weakest links.
Do you agree or not? Mathematically, is quite simple to make maps designed around such a triangular molecular structure if we agree this is core to what we want to charter civil society organsiations to systemise.

Little & Large The Media Crises of False Risk Analysis of Global-Local

Whether you wonder how the media profession could unleash danish cartoons on a poor world or debate whether a minor ice-cream project was right to christen its irish-looks as Black & Tan - it is clear to most of 6 billion beings that media and brand experts are so disconnectedly out of touch that they have become the world's greatest cost on humaity's future, let alone valueless. But step up above the function of the brand to what boardrooms seapartae, and maybe you will feel some pity for brand functionaries - are they not chained to accounting's valuation rules which the more you look at their maths are the perfect numbers for destroying goodwill or any trust-flow or positive human relationship energy that compunds systemically. For example, if brand is part of an organisations' double loop between internal and external - what about the poor knowledge workers inside an organisation- according to global accounting rules these people must always be treated as csots to cut, only machines can be invested in. And why didn't anyone tell the accounting monopoly to step aside and permit a second conflict resolving audit -capable of sustaining ivestement exponentials the world's peopel most need from vital industry sectors - to cycle equally as much leadership attention and cultivation as spreadsheet numbers. The murk of compound risk onto someone else is constitutionally embedded in all sorts of laws and goverance practices of top-down that the chnaces of sustaining any communities or societies vanish every day

eg 0 1 2 3 4 5
But that is a story you can follow up wherever entrepreneurial revolutionaries link through 30 years of research. For now let's get back to little and large media tragedies of not systemically facilitating brands trustworthily, transparently or sustainably. And keep in mind that the brand chartering blackspot mapping method is interdiciplinary childsplay to use and very cheap to openly educate all discipines in using should leaders in your organsiation feel they have a systemic role to support. If you only ever read one paper in your life on why disciplines need help in bridging cross-disciplinary silos through time- Ackoff is a grandmaters of system's crisis whose readability is without any equal known to me.

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This week saw a leading brand profession forum debate whether Ben & Jerry's had gone mad in lauching Black & Tan as an ice cream full of Irish Promise. Black and Tan also connated a notorious military group. Before adding chartering's 2 cents worth on that it seemed useful to add in what we have been asking the people of Denmark to review about their media's cartoon excesses



It is time we as media experts stood up and told eg the danish people that "do cartoons unto yourself before you do them unto other's deepest sensitivities or respects" as I argue at eg http://clubofdenmark.blogspot.comso when it comes to Ben and Jerry, it would seem ultimately to revolve round how much this ice cream was intended to be an all Irish celebration; if Irish joy was the position the product intended to sail on then just as we would not expect Guinness to launch a black and tan product, Unilever were as mad to have launched black and tan in their ben and jerry stable as they once were in taking a soap brand internationally that sounded like death to you in Chinese; at the same time how much do customers really want spent on checking through brand names. At a wider level, it shocks me how incompetent brand owning companies are at identifier systems but then having researched how to work with these for 12 years now within the chartering system of wholly living, communicating, learning and leading the brand, I have observed how incompetent all professional execution agents are at connections as soon as these go beyond the exact thing they are being paid for according to accountants quarter-hour timesheets. Although I was brought up to believe that communications revolve all around connectivity, many brands have now become all bits and no connects, and their leaders risk imploding all the worth of the whole like Ratner did as an earliest example of leadership that had no map of how communications interconnect different stakeholding groups as systems sans frontieres. That was cirac 1990; that one of the five biggest measurement firms in the world at the start of millennium 3 - Anderson - had no idea that society's trust and business stakeholder trust flowed into each other is a warning signal of such Unseen Wealth proportion that we must surely believe that 9 out of 10 Presidential Administrations would have heeded the advice that Brookings and Georgetown Law School offered in 2000 on the matter of the Intangibles Valuation Crisis.

Recently the media follies have led to such maddeningly disconnected tragedies
that I feel it is time that anyone who wants to hold the head up high and call
themselves a barnd professional in the future must huddle round any concepts
we may find to save the world from drowning in media's systemic loss of care
for humanity

How could Danish cartoon makers do unto another society something so
superficial but profoundly disrepectful as they did? How is it that our public sector broadcasters spend 1000 times more money on sports and image-making than investigating whether any of make poverty histories projects could have come together with a bit of serious mass mediation and iterative attention? Even after 2005 a year of commissions for Africa, bandaids and Queen Elizabeths end of semi-decade message to the commonwealth - Is globalisation turning humanity on istelf?

There seem to be a few lights in the dark. I am aware of some outstanding
media conferences coming up which I will note at this weblog and I welcome any other you feel should be listed in the same revolutionary breath of fresh air

I also want to mention 2 zany ideas that I cuuld do with help on should
anyone you be a missionary impossible who feels they are worth collaboratively chartering nearer to reality than dreams

First could we identify 365 vital rights days through the year - those that
already exist -eg today's google will show you 400 million bookmarks on Earth
Day, as well as those that need to find a day

If we listed these in a 365 day weblog could we then get all publics to vote
for say 5 questions that most interest them about the progress or lack thereof
regarding each rights day. I see this as something that can continuously build
up. Earths Rights Day is not going to disappear at least not before humanity
does - now estimated to be about 75 years give or take 3 decades unless we
find ways to energise and water our demands for power more cleanly. I will
start prototyping a weblog at http://worldyear.blogspot.com/
say if you want to co-edit it or have a better concept along a parrallel train
of change

Perhaps at more ground level I want to take back all the brand vocabularies of
entrepreneur that I can reach in an open certifying way. My dad started that
work 30 years ago with a trilogy on entrepreneurial revolution in The
Economist and in doing his work he found over 140 years of writings at The
Economist which had been founded by one of the 19thnCentury's world champions
of social entrepreneurs. In America, thsoe hi tech philanthrpoists will
billion dollar budgets do seem to be converging around the term sociola
entrepreneur due to 28 years of relentless effort by Bill Drayton at
www.ashoka.org I believe every country can join in. For example Brits can
demand that either the BBC covers socila entrpreneuir olympics with the same
bidget and attention as sports or that the BBC is closed or at the very least
London gives back 2012 to paris unless Ken Livinsgtone's promise that the
Olympics will be carbon neutral trurns out to be true in teh widest system
sense of such an audit. Which brings us back to why Londoners might be
particularly motivated to deternmine what is their biggest question about the
progress of earth day?

sincerely

chris macrae wcbn007@easynet.co.uk

some references should you wish to map or charter entrepreneurial revolution

http://www.ashoka.org http://clubofdc.blogspot.com http://clubofbethesda.blogspot.com

http://clubofarran.blogspot.com http://clubofscotland.blogspot.com http:/ecosaintjames.blogspot.com htttp://entrepreneurialrevolution.blogspot.com http://social-entrepreneur.blogspot.com http://chrismacrae.blogspot.com

Branding Branding

Flashback: 1993, I applied to be the first professor of Brand in a European Business School. Being a practitioner who had worked on brands in 25 countries, I got pipped at the post by someone with more academic lineage. Still, it was a time when I first published some papers on Brand DNA and gravitational exchanges of productive & demanding human relationship systems. Since then I have realised there is a whole missing theory of markets and value exchange of service economy and valuation terms including intangibles and sustainability. The collage above may look complex; as a mathematician, I have to contend it's very simple indeed, as soon as you want to be transparent about systematically communing round deep context and connecting everyone's trust-flow to rise exponentially (instead of bubbling up and then crashing). Why any leader wouldn't be interested in sustainability just because connectivity's profitability fore everyone involves investing in a deeper more courageous and loving world than separation is a mystery to me. Because for 22 years now I have hosted debates wherever people will come on how our future in a networking age depends on loving connectivity and trust-flow. Some of us stay linkedin round such determinants of humanity's future as 1 2 3 4 5 - why not join us if one of these relects a mission in life you want to pursue. Let's flash forward to a practical debate .

So whose vested interests determine how the organisation of branding is done? What are the compound exponential consequences for market sectors over time?

A few years ago about 30 of us met for a 3 day retreat. Although we have worked all our lives on brands, we have a lot of sympathy with Naomi Klein's No Logo. When a global brand's master says it needs a billion dollars a years to spend on ads that promise a lot we wonder how much gets spent on the reality and trusts of keeping the promise.

Another way of putting our concern is that global brands as the biggest communications and inter-communal exercises of our time are huge powers, but are therefore as any historian will tell you always liable to be commanded for badwill ends

So what we did was postit up on a wall, the ways we know brands could be used. WE can guide people round a catalogue of methods to achieve these ends if anyone with power to exercise wants more details:

Brands unite people’s passions
numbers align wallets; brands align passions brands must connect to people’s passions and joys
passion and issues in life define good brand organisation
FOCUS
Too many cooks spoil the broth
Focus on the issue of the company instead of the numbers will increase business
Truth, authenticity, integrity, honesty, internal reference
WE believe branding is about delivering what you promise
Brand integrity is not just a phrase
Humble brands are great brands
Above all to thine own self be true
Brands are the responsible exchange of duties between organisations and their audiences
Honesty pays
Brands are organisation lie-detectors
Brands are courts in which value is judged
Good brands make people happy/satisfied
Jaw jaw is better than war war
Imagine a future without brands: global suicide
We believe that branding is about people
We believe brands can enhance people’s lives
The world need simplifying. Only transparent maps organise that
All true value is in relationships; relationships create more value when equal that when exploitative
We’d go nuts without brands that help us store the things we need to store
Brands are intended to make people happy
Branding is a way to make life more practical: it’s packaging trust and reliability and honesty
Anger- Finance is Broken
Money is only a poor snapshot of human value – it can’t be used as a tool to create value
The misuse of branding has been down to poor education of those who misapply it but the tools are fundamentally sound (eg semiotics Lawyers + accountants should be sent to emotional rehabs)
There is nothing wrong with brands, as such only with the ways we use it
Brands are not adverts
Brands are about acts not conversations
The word “leading” should be banned from all advertising
We believe that the traditional language of marketing is dead
We believe brands are about truths well told Brands have become masks. its time to return to take them off
Let’s stop all this promotional rubbish
Relationships & Humanity
Many brands make light work
Branding is the rallying point for the empowerment of all individuals connected with the organisation
Community and Brand are 2 synonyms for integrity of whom serves whom & why
We see true value in respectful conversation
WE can use branding as tool to exchange truths as well as lies
Brands enable people to fulfil their productive capabilities and social dreams
Branding is the most important tool to handle intangibly that play a more important role in all our lives (such as describing relations between people as a part of a service)
Brands allow relationships to flourish
Brands must unite all professions who care about what business does
Branding’s linkages are/must be real both within the organisation & toward the global/human society
Love makes the world go round
Brands only have value if they create and sustain positive human relationships
Brands are how human beings develop societies & cultures
Brands as system /community
We believe that branding can help alleviate poverty
Brands will only create value if based on positive human values
Brands are created by all the participants in a system
Brands matter to everyone not just customers
Branding must educate and reinforce the positive behaviours in society as part of a duty exchange
We believe branding is about building communities of interest
COURAGE
Vital brands will always put some people will always put some people off ; they are willing to polarise
CONNECTING
Brand exchange what is socially valuable with what has monetary worth
OUTLIERS
The world will blow up unless we discover how to make organisations accountable to desperate human needs

Glocal Branding Link to : Did academia ruin the peoples economics of hi-trust global media and hi-trust professionals, or did separatist professionals fund academia to separate disciplinary apartheids that cost everyone's compound futurese dearly? Or how else did we get in the Unseen Wealth mess where 90% of the humanity's future value is no longer governed by any of the information the top is permitted to see by theor professional advisers and the computers that chain them?

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You will be wasting your time at this blog unless:

you are interested in exploring reality-branding

Question to me from a doctorate student:
It is interesting that you feel that the academic literature in the place brand is quite far from what you believe. I do feel the same and that was one of the reasons to research this concept. But what do you mean about reality-making brands?

answer:

I will over-simplify a bit BUT:

reality-making brands says: suppose we serve a great purpose that people really need- let's put as much of budget into that reality-making as we can and as little into ads and image-making ...very different model from global brand that says I cant get started until I have a billion dollar a year ad budget -basically one of the networks I brought together over the 16 years since the first book in my trilogy of experience on Woerld Class Brands (which had begun from 10 years of research in 30 countries on what do societies most deeply need from globalisaing comapnies) wrote the book at http://www.beyond-branding.com as a group of people who have every wit as much professional knowledge as any profession of branding but agree with Naomi Klein that most global brands are immensely powerful, but compounding badwill (and loss of human progress) as they mediate across peoples not good.

(Great power can be led to good , blinding or bad ends; as a mathematician, and someone who studied projects from the inside of coopers & lybrand for 5 years (and later read 100 interviewers of what the eladership of Andersen valued before they imploded themselves) there is nothing in the brand valuation maths concocted in the late 80s that compounds anything other than the badwill of how much can we take from the world every quarter and increase our ad budget to image over the reality of the conseqeunces we are developing; and cut investment in people as we spend more and more on machines - a nightmare scenario of leadership budgeting if ever James Bond was to sum one up)

having passed through the first barrier that the cost of image-making may be why so many brand organsiationss now spin badwill over time cutting employees, profiting from the ignorances of their most addicted or needed customers etc, carelesly cartooning over different cultures most scared histories...

the second loop is to ask ourselves what contexts can be branded by all the people that own them -places seem an obvious candidate; the third loop is to question how do peoples in cities and vilages revel in their own diversity whilst collaborating in trades that sustain each other's communities http://ecosaintjames.blogspot.com http://project30000.blogspot.com http://clubofpakistan.blogspot.com

a lot of the best work connects with disciplines and vocabulraies way outside branding when it is boxed in as a separate refereeing journal; I practice connections and care not a jot whether someone says that brand or that's learning or that's a society's culture or...I also am curator of 30 years of scripts on entrepreneurship and 22 years of how the web chnages connections in very value multiplier

here are 3 bookmarks that show some thinking that socila branding of plkace might need to flow through
http://clubofoxford.blogspot.com
http://entrepreneurialrevolution.blogspot.com
http://openspaceraces.blogspot.com

JF of Portugal & London writes:
What do you mena by reality branding. Is it similar to one of my conclusions is that probably those brand exercises created and supported by big budgets and advertising might even jeopardise the brand! There are situations where money spent on image creation (using the adverting as the main mechanism) will have a negative impact on the brand. There is the common fantasy that brands can only be created and supported with a big budget (it helps but it’s not mandatory). Three years ago when I started my Phd I also created my own brand. My budget was minimal and we were (are) just 2 people. The effort on the brand building is on a very creative level and offering something especial to consumers. Brand values are communicated with our limited resources, which today and gladly, are more widely available than in the past. For example we have the Internet that empowers small newly created brands and than you have the press eager to write about new interesting stories; far from the corporate mainstream news. This means that brand building based on image creation and strongly supported by advertising might only be relevant for some brands (and probably size matters) in specific industries. For me it’s clearly that it is not the most efficient way to build brand identity. The relevance is identifying what are the dimensions consumers think are important. By doing that exercise we are empowering consumers. In this case we’ll have not only Corporate Social Responsibility but also “National or Governmental” Social Responsibility. In the end, I guess, all is reduced to two aspects: consumers’ conscience awareness and wealth… those will the elements that might influence how things are run and dealt with. Responsibility is at an individual level… of course it is necessary strong educational investment in order to have people thinking and creating a conscience. People have to realise that their individual acts will impact the overall global society. More important it will be education that will help the develop individual’s critical analysis… I’m just rambling…

I would also prefer cities and that is because it’s more an identifiable organism when comparing to countries, which have a very scattered meaning. For example, even in terms of personal identification and in the context of the EU I have more power and rights as a city citizen than a national citizen. As a Portuguese living in London/Britain, I’m entitle to have a say on how London his run by using my vote. However I do not have the same rights when dealing with how the country is run. I can only have say about how Portugal is run. So I can say that I’m a Londoner with out affecting my loyalty with my country (whatever that means...). That is a very specific practical situation. For me a city has a lot more substance and meaning than a country. I published something about this issue 2 years ago. I’ll send it to you. It’s a very academic and experimental paper. This is one of the advantages of the academia - being able to experiment. A city has more representational meaning than a country, which makes me more interested in cities than in countries.
Joao

PREVIOUSLY
From: christopher macrae
To: JF Sent: Tuesday, March 07, 2006 10:15 PM Subject: Re: place brand

In a world where lots seems to be falling apart, I am most interested in how people can reclaim there place brands to humanly resonate the sorts of values they want to be as well as attract what they can differentially make a difference at

Chris Patten's book Not Quite the Diplomat is interesting in its last chapter on how far USA has fallen in substance. Its my belief that the bigger you are the more responsible you need to be on that specific risk your long-term carelessness may most compound

Not much of the academic literature on place brands is anywhere near where I believe it could be but then I am into reality-making brands not all the expensive image stuff; but at the end of the day I think there's a lot more context than generality that needs mapping. Is there a particular place whose brand you are most interested in

chris
cities interest me almost more than antions at the moment http://valuecity.blogspot.com http://clubofcity.blogspot.com

JF wrote:
The problem is that sometimes leaders do not understand the concept and are not very efficient… for example, there is a trend of confusing taglines and logos with brands

Brand Seeding

This is one of the best kept secrets of the communications world. You dont need to spend billions creating a new identity if historical fame and authenticity is aleardy there to flow into you. Modern day Aladdins lamping if you wish

Variations involve being at a moment of history or a supporting prop of the fashionable. Although modern day practices of product placementg often destroy the whole point, such brands as these got lift off at no cost;

Dunhill was originally the gloves that the early drivers of cars wore; the impact wherever the first cars travelled must have rather like being the helmet logo of a modern day spaceman

The Economist was an unknown newpaper in the USA until one day President Kennedy halted his netry into a helicopter to race back and fetch a copy of his favourite reading material. Just as well The Economist already had a blazing red logo so news coverage of the president couldnt help but record the magazine in his hands. This links to whether your brand has an id for every media call it may freely get and is materbriefed to maximise no cost communications channels. Another superior method of propagating a brand is word of mouth if the people who chatter passionately love your brand. Far more authoritative to see a fashion from a friend than any amount of heckling from a tv spot.

We'd love to hear your stories of how msit brands are economically planted. Its seldom the high cost tv spots that ad agencies would have you believe makes recall worth paying a proifessional for when true love flows differently

Brand Seeding is making huge combacks all over the world where social networks propagate value. To see this future history is coming alive, let's go back form the future first:

In the annals of American adveritsing history, the first national brands were born before tv, and used posters as they spread from one city to the next. The most successful slogan of the period announced XXXX is coming.

Now consider this wee posting at New Orleans by the co-editors behind the fashion for browsing bookmarks on Collaboration Knowledge City

The Orleans denoument of Brainjams (a network born in silicon valley) but coming to open space for peoples everywhere will be unfolded next month - or register ahead at http://www.brainjams.com

posted by the USA death of distance future circles of Bethesda and DC friends of brainjams and web2.1

with storytelling thanks to the peoples of valuetrue and ecosaintjames

Coming to a City near you : the what is culture debate

Ever since 7/7, Brand Charter London -as number 1 collaboration knowledge city -the host of the world's largest public broadcasting - the cultural questioner of the queen's annual collaboration missions as largest kingdom in the world- the transatlantic partner in open sourcing the most universal software of the 20th C : the English language -the reformed slave trader and lover of commonwealth trading exponentials and entrepreneurial revolutions and Death of Distance co-mentoring - has had a desperate need - its the test market fo the sustainability of all open cross cultural cities; as well as communal, this is deeply interpersonal, I and we all lost my favourite marketing mentor in 7/7 as did thousands of be the changers, and tens of thousands of other people in the open networks for sustainability that Colin had been expoentially multiplying thorugh his hi-trust character

UPDATE NOW:
Here is how we -at Club of 1Village* 2City* 3Country,*4EntrepreneurialRevolution * 5Exponentials * 6Disruptive Agents *7GlobalReconciliation - are trying to explain this to the hardest most cynical audience - American policy buffs 1 2 3. One of them admitted last night on American Public tv that culture was the missing variable. Apart from calling cultures moutains to climb, he didnt explain further what culture actually interacts

so here's one serve at that; doubtless like any game of tennis, this will need 100 serves or more before the rules of how to play up to wimbledon championship levels -which other vilages and cities have already voted for carnivalisation as the most valued missing practive of brand marketing?

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1 you can join individually or in a group weblog representing your city's wish to collaborate in carnivalisation - http://clubofvillage.blogspot.com

2 why would you? well on the Brooks interview show of 12 Jan 2006 culture came up as the mystery variable connecting all our futures? will Iraq's cultural dynamics uptilt or downtilt proving Bush*Blair (or American*English cultural codes) right or wrong for what the world waves next; or internally think New Orleans - the carnivalsiation epicentre of the states- imagine if every US city had wanted to learn just a bit of carnivalsiation fun from New Orleans how much more connected, more values these peoples futures and histories would be; especially as I have a sneaky suspicion that the first twin city of carnivalisation is richly cultural New York http://clubofnewyork.blogspot.com

3 why wouldn't you - if other US cities don't want to partner New Orleans in understanding how Carnilvalisation can lead to more real marketing and colaboration in celebrity and celebration than ads alone, I know of 3 cities ready and being financed to do so - from Rio to the Bahamas to Manilla

4 But yes debating exactly how carnivalisation gives everyone a fun role on the same stage from top to bottom, across localities and cross-culturally is an emerging professional practice (one that a fringe network of brand and media experts linking about 100 people have been combining cases on for 15 years to my knowledge, which I was lucky enough to walk into when I authored the book World Class Brands 15 in 1991)

if you need more contextual Q&A on the above I am chris macrae wcbn007@easynet.co.uk

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PS The greatest brand I ever helped to transform used these carnivalisation techniques as written up in Brand Chartering Handbook 1996:

Lux soap
Lux is the most value brand by the women of SE Asia - it could be a company brand worth far more than Unilever itself but only because it started as a low ticket item connectimng all women's sel-confidence (the 2nd and greater beauty a woman owns particular in societies that need to empower women). What this means is that the mix of Lux should always be as much about carnivalisation (women seeing how they co-creat culture as advertising spots). When we chartered this in one S E Asia country, the ad agency got very cross with me. No we could not have even 1% of their tv budget on carnivalisation. A brave female marketer said: while we do have a small radio budget; how about starting a campaign where people canphone up the radio with songs on why Lux is their favourite time of day. The contest became so popular that radio cahannels ended up competing to run it for free. And as for cutsomers and society, I happened to be in the country a few years later and asked a few women randomly when I say Lux, what are you aware of. The radion song competition was the reply- because it made you feel you too could be a star for a day.

World Class brands use their platform (not theor product manifestations) to carnivalise, bridge cultures, uplift minorities until they are confident they are in Ogilvy's words renbewed as much a part of the scoail favric of the nation or community as everyine else. And they have fun doing so. And because of this they do not need expensive budgets; they word of mouth and connect bthat community of people which te brand's life and style relies on anyhow. Well anyohow that's how I see it after 30 years of researching millions of hours of customer and societal interviews; happy of course to hear how you map treal branding.

chris macrae wcbn007@easynet.co.uk

Brand Chartering 2005 Annual Report:

With our co-partners in value multiplication (1 below) , we have now convened 3 winter retreats (London, Amsterdam) and 5 summer ones (Sweden, Medinge) Hundreds of concerned valuers of markets and societies have attended ensuring we connect the deepest virtual networek for systemic brand reformation befitting the foundeing members of living and learning genres of brand architecture (all of whom guide the value multiplication brand family of nets)

Colin Morley - Our great networking friend and Londoner number 1 innovator of brands for humanity - was killed in the underground bombings of 7/7

Integration of brand chartering with other multiplicative valuation systems of intangibles, transparency and sustainability was mathematically achieved. We can now open source the simplest holon to map any level of economic value exchnage from nation to global industry sector to corporation to professional subdisciplines to preneurial hubs. We continue to offer this mapping system on a pro bono basis to the leading collaboration networks for humanity and anyone connecting with project30000

2006 is the 30th year of my father's publication in The Economist of Entrepreneurial Revolution. See ER for open events and cafes throughout the year which we are staging various birthday parties and co-scripting opportunities across the spectrum of entrepreneur, intrapreneur, social preneur, learning network preneur, preneurs reforming economics of globalisation and intercizenship. In parallel ClubofCity and DeathofDistance co-edit monthly feeds for collaborators of every locality to start conversation openers on future industry sectors whose exponentials are worth trusting in the woprld service of humanity.

An example are the 3 exponentials that London co-editors will focus on most: photosynthesising clean energy, world service public broadcast sectors and planting grassroots up global villages through the collaboration meta-network project30000

if you urgently need more details on above, mail me saying why
sincerely, chris macrae

1 the brand value multipication networks include: World Class Brands est 1991); Brand Architecture networks est 1993; Marking Electronic Learning Network (MELNET) est 1994; Brand Chartering Networks est 1995; Living & Learning Brand genres ext 1996; Chief Brand Officer Association est 1997; Brand Reality of Employee Pride & Passion est 1998; Valuation exchange models of branding and markest est 1999; allaboutbranding est 2000; valuetrue -trust-flow mapping of the complete standard of valuation of intangibles,transparency and sustainability expoentials est 2001; Beyond-Branding est 2002; if you cooridnate a networek that is true to value multiplication branding's systemic approaches of valuing hi-trust leadership and preneurial transparency of economics, mail wcbn007@easynet.co.uk so we can discuss how to evaluate your connectivity with ours

Section : Did academia ruin the worldwide web's (death of distance link 1) integral potentials of global media (people for public media link 1) to connect economics (global village link 1) and the wave that could have multiplied prosperity across all cultures of peoples by mediating transparency (open space races link 1) of learning and markets (SOS learning games 1), (Beyond-Branding link 1 - can we help all professions see that their greatest cost is ruinging trust-flow in the age of knowledge working that Peter Drucker and my father Norman Macrae at The Economist have mapped as today's future in writings that have provided clarity of the global * local challenges compounding ahead for over half a century)

note 1:

My problems -as a curator of entrepreneurial revolution scripts for the last 30 years and co-authoring source of death of distance networking rtevolution for 22 years - with academia's love of the past (and what Gullivers travel's observation of separate disciplines called extracting moonshine from cucumbers) have persisted through at least 15 years of occasionally contributing to journals;

2 opposite conseqences I need to warn any academic reader of my work about first: either I get a lot of people defensively saying my ideas get lower marks when they include them in their theses or whole books are copied from my work by professors in another country without referencing me or whole worldwide web leading websites such as one on branding I began at Bradford Management Centre are wiped when new professors come in 3 years later...so academia 1.0 is a total waste of my time because I am interested in metadiscipinary practice and deep innovation not refereeing ever deeper walss of history's view of management, whcih suffers from huge goodwill accounting mistakes anyhow (the area I have spent more time on in the last decade than my first 20 year contributing to branding and maps/modles of global and local markets)

it also spoils collaboration lines of inquiry such as that we started in the triple special issue on Brand Reality that I guest edited 1999 for Journal of Marketing Management or the special issue of Total Brand Corporate Responsibility I guest edited for Journal of Brand Management. Consequently Corporate Socila Responsibility has lost all favour from systemic schhols of understanding and sustainability's exponentials now seems to be the last highway protected from academic muzzing of valuetrue intellectual capital questioning.

what else is there to do? as a freeware example since you will get no credit with most supervisors if you link with my ideas, maybe you would like to edit a section in http://brandchartering.blogspot.com the way that works is you jot down any notes you like in a pre-assigned historic month; I put a link near the top of the blog showing that such content is blossoming; of coiurse you keep the html code to put anywhere else

otherwise we need contextual projects that actually give us some paid work to collaborate around but these days I do not myself lead the sales search of ones that target brand - I am interested in the whole contextual goverance and changing how governance and valuation of all the human system relationships compound expoentially http://exponentials.blogspot.com ; of course I am happy to teamwork on any brand reality project at any future time if there is anything my experience can contribute of flow through the many change networks I try to cross-pollinate but having atlked to almost every top ranking brand professor in the UK and the USA in the 1990s I have concluded that my interests are very different and more practically interconnecting with deep human futures than theirs; I may have overlooked someone but I certainly have no time to read up about more professors and their separate copyrighted sub-methods; ....

WEARING THE GOLDEN CHANGE KEY OF SOCIAL ENTREPRENEUR NETWORKS (SENS) When you say copies - perhaps we should get a costing for what would be the price for 1000 key pins to wear -one way of getting londoners to start the fashion of wearing the social entrepreneur network guide. I am quite happy to write a cheque for say 500 pounds if that will produce something we will all wear and encourage other people to wear wherever we meet to discuss good social entrepreneur network guides. It might be the case that you would need to change the key design a tad - eg put WORLD on the top serrated edge and CHANGE on the bottom-up I love your idea of every world citizen wanting to key their own personal identity code to show off (a neat reversal of governments wanting us all to be tattooed). By my calculation if we use alphanumerics 36 characters, we only need a 7 digit code to cover a limited edition for 75 billion people which should suffice for sustaining generations through the next quarter of a millennium. Lets keep special numbers like 0000001 to 0000099 unused until we know how the world's cross culturally votes for as most trusted productive people. Similarly A-Z 1-99 in case for example we decide that G000001 is Gandhi and his 98 most caring future disciples. Where does the alphanumeric go on your key? Perhaps ER00001and up could be reserved for our cross-cultural schools social network project at http://er100.blogspot.com Auctioning the MYSPACE and GOOGLES key off at ebay might cause some delightful networker havoc Bill Gates can be offered Gates01 to Gates99 world change keys for free if Melinda will be Gates01 and he will be Gates02 LONDON AS CITY THAT PIONEERED COLLABORATION CAFE NETWORKS WITH ROYAL SOCIETY OF ARTS AND BBC ACTION NETWORK In terms of Pin Execution one would need the words world change to be just visible if people are looking at each other around a coffee roundtable. I am not clear if that scales within a pin format or not. In the event that any of us ever gets on BBC, lets make absolutely sure we have a tie or scarf version of the key and world change before appearing in front of the camera. The Economist itself was probably the most successful ever example of free product placement when on one occasion JF Kennedy stopped the takeoff of air force 1 because he had forgotten something which turned out to be The Economist and luckily enough in those days the logo on the front cover was just large enough for the tv cameras to catch the odd spectacle of a president going to retrieve his favourite viewspaper. That was where The Economist's brand seeding of American readership accidentally rose exponentially. BRAND SEEDING THE ORIGINAL VIRAL MARKETING Brand Seeding itself has many peculiar stories on public sector tv. Because public sector tv's hierarchy never knows the difference between opening space for peace-activist learning that should be free and selling stuff people don't really need which it should never be covering (for free), it always gets the wrong end of every stick. Public sector tv in the US almost when bust when Barney's brand seeding expropriated all the commercial revenues out of its childrens hour. Meanwhile the only time the BBC has ever produced a training video on branding it happened at a time that its training video unit was allowed to produce videos as long as at least half a minute began with stuff that had appeared on a broadcast - the brand seeding story of Hagen Dazs ice cream wars covered in the BBC2 Money Programme turned out to be that permission to train people how commercial brands accidentally mix. CHARTERING WHY GOOD FOOD GUIDES ARE SMALL BEER COMPARED WITH GOOD SENSE-guides My Economist Intelligence Unit book brand chartering has 3 critical chapters on no-cost marketing ways of linking how you connect design language round a brand - identifiers, heritage and masterbriefing - the chapters should be available at http://brandchartering.blogspot.com and as I get to understand what our consensus symbols are for Good SENS E-guides I will try to keep a Q&A charter up at this blog cheers chris.macrae@yahoo.co.uk PREVIOUSLY: Brian Davis wrote: Hi everybody, Here is the Key to World Change ... and I'm having individual copies made for each of our wonderful team for the Monday meeting. Remember: Keep it simple. Make it Real. Do it Now! I guess this is our first product ... 'The Master Locksmith' up the road is ready to do tens, 100s, 1000s or whatever we want, when we want ... as we all grow together. Each key is numbered and there's room to get 6.7 billion and rising copies made! ... though I did tell Kiri and George to pace themselves, as I really believe 'small, lean and agile' is beautiful. We must grow steadily and sustainably, walking before we run ... though we're going to pick up speed pretty fast. Love to you all. Brian, creative genii creative dream company Suite 3, 138 Upper Street, Islington, London N1 1QP brian@creativedream.co.uk

Why did 20th C find Brand Chartering So Controversial

If you want a long answer, email me at chris.macrae@easynet.co.uk or info@worldcitizen.tv because each stage of my career since leaving cambridge university with a postrgraduate diploma in statistics in 1973 has involved a future shock to my system, choose which periond you want to question from those footnoted

A accountants hated brand chartering because it showed that both their brand valuation and goodwill/intangibles algorithms were full of holes

B communicatuions agencies -and sections of the media - hated brand chartering becasue it demonstrated that etrality-making of trust-flows ultimately multiplies m ore value than all the image-execution budgets in china or globally

C academics (including ones I have participated through guest inquisitions at such seats of fame as Harvard, Dartmouth and Georgetown) hated brand chartering because it emnetrged as a call for the mother of all imnterdiscipl;inary inquiries and entrpreneurial practice experimentations devloped dynamically from grassroots contexts up not static standards that are easier to teach and prescribe

D boardrooms were divided but on a majority count hated charterin g because it set the stage for understanding why every world citizen needs to study such peculiar inquiries as Unseen Wealth and Inconveneinet Truth if we are not to end up the wrong side of tipping point exponentials such as the climate on that has been Sternly announced in 2006 as requiring nations to wholy reinvest 1% to save 20% of all advancing economies



My Learning Revolution Career in Media, Cultures and Future Innovation
1973-1976 worked for UK's national Development program in computer assisted learning - in those days there were no vested interests influencing our findings; some such as the open nature of social networks of peer learning still haven't been explored the way debates with 1970s entrepreneurs suggested the internet could empower

1976-1989 began a 14 year odyssey in researching brands; worked on social market models of responses to early globalisaing brands and organisations (if from multinational to global) in over 30 countries; participated in the first database structuring millions of hours of customer views into hitherto unseen principles of when are markets value multiplying and when does crowdedness make it harder and harder for a brand to be both low cost-driven and purpose sustaining. In other words when do free market assumptions of economics fail at the opening gatesway.

1984 in parallel co-authored the first Death of Distance (now aka World is Flat Future History) with my father who's 40 years at The Economist had interviewed more varieties of entrpreneurs and innovatiors than anyone of his generation; this book was also the completion of his trilogy on Entrepreneurial Revolution (parts 1 and 2 published in survbeys in The Economist of 1976 and 1982)

1989 wrote the first ever whole book on brands (according to my publisher). Disappointed my publisher as the denoument to the book was :most of what the 20th C profession of branding elarnt to execute is now irrelevant or at best the smaller part of the communal jigsaw. Up until the multinatuional company, the practice was to launch a diferent brand for ebery country and product market. Integrating globally would require corpoarte brand archiotectures with flows connecting all the principla brands a company coordinated its communications flows through; and moreover gatesways to other corporations it would most suirable partner in hi-trust relationships on the assumption that no company can be totally separated as a best for the world island and continue to innovate through the sorts of chnages entreprenurial revolutionaries and future historians are now mapping

Hell 1 - circa 1988 the most hellish brand valuation algorithms are used; no maths could have separated brand from organisation sustainability of purpose, transparency or trust-flow more perfectly; 1988 I brief The Economist author of Year of Brand that valuation should be all about brand trust-flow

1989 I author first book wholly on branding- World Class Brands argues the way to brand global corporate identities needs to be a wholly different system than that used by 20th c ad agencies positioned product images; 1996 Brand Chartering comes out after 5 years of surveying what internal marketing exercise unite everyone in living and learning with the brand

2000 Unseen Wealth confirms what those who have opposed brand valuation algorithms have long argued: governance at the top of large organisations has been divorced from any metric for seeing how 99% of future wealth*health is compounding; 2003 beyond branding is published including my chapter on brand transparency; 2006 22 years of 32 into brand hell Journal of Brand Management published my editorial on how close false myopic marketing and an academic perversion to insist on standard over-ruling truth of contextual practice; and the failure to cast innovation as always being connected to conflict resolution needed to transform to as higher order valuing multiplying system in which all sides can win-win-win from the economics of free markets and systemic entrepreneurial mapping ... Further references : universitynetwork worldentrepreneur.net worldapprentice.com worldcitizen.tv aSINworld

Chartering the World's favourite organisation

WE nominate BRAC. If you have another nomination, do send us a post with a why

Why BRAC? By chris.macrae@yahoo.co.uk with help from friends and famoly

BRAC is The world's largest citizen organisation - have a look at these three 5 minute video samples by Brac's founder Fazle Abed A B C

We believe that BRAC provides a benchmark for any change the world humanitarian movement including organisations and meta-networks. If you are deeply involved in such an organisation, tell us about it and we'll see if we can find some BRAC practices that it can gain from benchmarking

Together with microfinance, BRAC plants sustainability in places which had previously only known extreme poverty

Formerly this is BRAC's timeline:. WE've added some character notes and welcome more
1972: BRAC starts at Sulla (Sylhet) as a relief organisation

1973: Transition to a development organisation

1974:
· Relief work among famine and flood victims of Rowmari, Kurigram started
· Microcredit started

1975:
· Research and Evaluation Division (RED) established
· Jamalpur Women's Project commenced

1976: Manikganj Integrated Project initiated

1977:
· BRAC commences 'Targeted' development approach through Village Organisations (VO)
· BRAC Printers set up

1978:
· Training and Resource Centre (TARC) set up
· Aarong set up
· Sericulture started

1979:
· Outreach programme launched
· Rural Credit and Training Programme (RCTP) launched
· Poultry Programme commenced

1980: Oral Therapy Extension Programme (OTEP) launched

1983: Livestock Programme initiated

1985:
· Non-formal Primary Education Programme (NFPE)
· Rural Enterprise Project (REP) launched
· Income Generation for Vulnerable Group
· Development (IGVGD) Programme launched

1986:
· Rural Development Programme (RDP) formed by merging Rural Credit and TrainingProgramme (RCTP) and Outreach programme
· Child Survival Programme (CSP) commenced

1988: Monitoring Department set up

1990:
· Rural Development Programme (RDP) Phase II commenced
· Sustainable Rural Credit Programme (RCP) commenced
· Management Development Programme (MDP) set up

1991:
· Women’s Health Development Programme (WHDP) commenced
· Women’s Advisory Committee (WAC) set up

1992: Centre for Development Management (CDM) established

1993: Rural development Programme (RDP) Phase III commenced

1994: Non-formal Primary Education programme (NFPE) launched in Africa

1995:
· Adult Literacy Centres opened
· Gender Quality Action Learning (GQAL) andGender Resource Centre (GRC) set up
· Continuing Education (CE) Programme Started

1996:
· Rural Development Programme (RDP) IV commenced
· Micro-Enterprise Lending and Assistance (MELA) launched
· BRAC BDMail Ltd. Company launched

1997:
· Urban Development Programme started
· Gender Policy Launched
· Delta BRAC Housing programme launched

1998:
· BRAC Dairy and Food Project commissioned
· Chittagong Hill Tracts Development Programme started

1999: BRAC Information Technology Institute launched

2001:
· BRAC University launched
· BRAC Bank Ltd. launched
· Post Primary Basic Education (PBEn) Programme set up

2002:
· Challenging the Frontiers of Poverty Reduction launched
· BRAC-Afghanistan Programme commenced
· BRAC Advocacy & Human Rights Unit set up

2003:
· BRAC Tea Companies launched
· Continuing Education & Post -Primary Basic Education Programme integrated into a single Programme renamed as Post Primary Basic and Continuing Education Programme (PACE)
· Documenta TM Ltd. launched
· TB Programme coverage expanded
· BU-IED initiated

2004:
· Office of the Ombudsperson established
· SHarE Unit set up
· Salma Sobhan Fellowship in Journalism for Women Programme launched

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Born in Sylhet. Personal observation from Norman Macrae: Sylhet is one of those places that I would bet on developing great people futures. For a year, 1944 I was stationed in the region now called Bangladewsh during world war 2. Sylhet was the one city in the region where people of different cultures were always respecting/celebrating one another. I believe that cross-cultural appreciation of each other is a necessary condition for any place to sustain a develop trajectory out of poverty.

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BRAC news

megatrends

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-July 06:developing relationship with Citigroup as presumably cliemt Citibank is proudest to serve and learn with 1Fazle Hasan Abed, Chairperson of BRAC, Robert Annibale, Global Director of Citigroup Microfinance Group, Arthur Arnold, CEO of FMO, Martin Raschen, Principal Country Manager of KfW in Bangladesh, Sanjay Nayar, Area Head of Citigroup South Asia and Sameer Ahmed, Partner of RSA Capital, addressed the conference, while Mamun Rashid, Citigroup Country Officer, was also present during the signing ceremony.Fazle Hasan Abed said, this transaction, denominated in Bangladesh taka, will provide an aggregate of Tk 12.6 billion, which is equivalent to US dollar 180 million, of financing of the micro credit programme over a period of six years. Under the programme, Tk one billion (US dollar 15 million) will be disbursed every six months to BRAC. BRAC has more than 5 million borrowers

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July06
-Calls to make corporate governance in Bangladesh a world class benchmark:
Bangladesh Bank governor,Salehuddin Ahmed. yesterday urged the chartered accountants to be more responsible in improving corporate governance, saying concealing information has become one of the major problems in business activities.
He was chairing a session on the sidelines of the international conference of South Asian Federation of Accountants (Safa) at Bangladesh-China Friendship Conference Centre in Dhaka. Corporate governance needs to be improved for a healthy business, Salehuddin observed, stressing the need for developing the quality of social sector. "Private sector can't survive without services of the social sector and trust is very important in social capital."

Presenting a paper on 'Development of Social Sectors Science, Technology and Entrepr-eneurship', Mohammad Shabbar Zaidi, president of the Institute of Chartered Accountants (ICA) of Pakistan, said 85 percent of the business firms represent small and medium enterprises (SMEs) but an accounting system for those has not been developed."We need to encourage private initiative in the development of our social sector. We also need to give private initiative more responsibility, space and freedom," he noted. SME sector should be developed in the urban areas and educated youths need to be encouraged to initiate a process that can contribute to the GDP and help in solving the unemployment menace in the South Asia region, Shabbar Zaidi suggested.

Chairing another session on 'Human Resource Development for Capacity Building', Chairman of Brac Fazle Hasan Abed said South Asia is the worst region in the world in terms of nutrition and human resource development."We have a lot of wastage in our human resource development as girl children are not treated equal to the boys. We need to be do better than what we are doing today," he said, underlining the need for providing better education to the children and addressing malnutrition of the mothers and children.

Earlier, a paper on human resource development for capacity building written by Md Habibur Rahman was presented and Rahul Roy, past president of the Institute of Chartered Accountants (ICA), India, was a commentator in the session. In another session, a paper on 'Development of Social SectorsEducation, Health and Poverty Eradication' written by Mirza Munawar Hussain, a fellow of the Institute of Cost and Management Accountants of Pakistan (ICMAP), was presented. The two-day conference concluded yesterday which was jointly organised by the Institute of Chartered Accountants of Bangladesh (ICAB) and the Institute of Cost and Management Accountants of Bangladesh (ICMAB).

Brand Chartering Handbook was published in 1996; it integrated about 5 years of molecular workshops connecting different aspects of living, serving, learning, doing, interacting the brand; those who have followed the bank of chartering cases that have been researched over the last 10 years with this methodology can offer you this alternative map of brand valuation tools

Chartering Brand Valuation vocabulary - a living script = what everyone in an organisation attends to connecting every minute of working; what the most common update is perceived to be of how we are all doing around here; what questions anyone is permitted to ask about how do activities my team works on connect with what progress we compound; what values we identify with; what innovations we are working on to do with conflicts between what different people demand most from us; whether the people who have most power currently to demand from us are the ones the founder would have wanted to be serving with the essence of what would the world miss if this organisation ceased to exist tomorrow or had never existed; do we indeed still live the founder's unique organising purpose or some other one; exactly when did the systemic raison d'etre for our organisational being change - what was the last living script before the change? etc If this sort of audit is used intrapreneurially then a company can govern the future relationship wealth that is already spinning around the integrity of its service economy relationships; it can asked which of the two exponentials sustaining up for all people most connected with our gravity of purpose, destroying more and value for people are we on, and how to intervene if we want to be on a different future exponential; it tends to view the brand as the gravitational epicentre for all the input and output relationships that loop round a living system ; the simplest molecular structure for this looks roughly like this; consequently the living script if it is to integrate value multiplication should encompass question and answers all over this map of trust-flows (tensely orchestrated around the input and output coordinates shown - each of which may segment into a fascinating global and local tree)

Other Ways: any other form of brand valuation must firstly clarify what map it is working to. For example this is one of the maps that was specified mathematically in about 1910 and in many countries has a monopoly rule over governance to this day: separate reporting of what happened in the last historic quarter- do not connect this with any future scenarios because by definition scenarios involve probabilities, and we are only concerned with reporting the most general standard- an assumption that at a stroke means that an organisation has no priority measures of its deepest context specific vision (and which compounds all sorts of risks over time which disconnect levels of management - for example when Nasa lost the last challenger spaceship, a post-mortem should that the standard reporting of numbers had compounded 50 management disconnections - for example in a crisis people across different units no longer had experience in convening real meetings and were playing email ping pong sacrificing any chance of assessing what critical interventions may have been possible and in effect denying how big the crisis was) permit machines to be booked in as investments owned by the company; always require that people and their training etc is booked in as costs because companies do not own people- an assumption that is if any of your value is to do with service economy's intangibles ring fence the reputation assessment of this organisation from every other organisation - an assumption that is iffy in a globally or locally networked world

If brand valuation is used in any company that compounds consequences around your life - be this as employee, long-term investor, customer, society where the organisation started , society which the organisation puts at most risk if anything does go wrong (or disconnected over time) with its operations then you need to know which type of brand valuation is being used, and make your life decisions accordingly

In 1996, before the internet was crowded, I spent a year (elapsed time) moderating Organising Creatiivity Nteowrek. I virtually met some of the 20th century's worlds greatest explorers of human organisation's possiblities and need to transform with the greatest entrepreneurial revolution 1 2 of all : the coming www age

where my time and personal resources permitted, I also met many of tehse people; this thread (in so far as it works for anyone interacting with it) is dedicated to one of these greats : Michael McMaster

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Back in the mid 1990s: some crucial "humanly simplifying" advice on sustaining virtual communities and knowledge management offered by Michael Mcmaster

***A community let alone a virtual network will not exist in a united sense unless it has a handful of living documents - starting with one script - that everyone participates in editing until it represents near enough everyone's views who feels most passionate about propgating that network's transformational wherewithal

***What topic you choose, and how you keep on co-editing seeing old and new versions until you have a communal declaration of independence matters. It may me more important to harmonious governance of a citizen organisation than just about anything.

Let me have a go at a topic: "Misunderstandings between hemispheres". I am happy for every single paragraph to be reworded or deleted with other priority paragraphs. But can we decide whether or not this is a core topic (to be a living script) for blossoming civil-society?

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Inconvenient Cultural Reconciliation Truths between Hemispheres

TRANSPARENCY 1.0 The rich world should not get involved in taking sides in a war in a poor world wheresoever there is a suspicion that the war is motivated by our own shortages or addictions. Public media (be this the BBC’s world service or internet debates or open spaces for world social forums or combinations of these) needs to question war motivations with a worldwide not a nationalistic lens.

COMMONS 1.0 Recognise that many parts of the East involve lands that are 99% desert (or of very little development value) and 1% oil or diamonds or minerals. The people’s ownership of such uneven land wealth is not best suited by the Western model of everyone can be best motivated as a separate property owner. Worse, historical international relationships with these countries has often encouraged local governments to look after these with the 1% of valuable properties (often now foreign corporate interests) not the 99% of people. Transparency then becomes a major problem even with world development institutions

COMMONS 2.0 Another problem of a system connected (not separable kind) is water – both access to clean drinking water and not pollution. There’s no life without access to this. Very local governance is needed to preserve clean water. Need public service from community up not nation top down. This applies also to Gandhi type educational curriculum – vocational not literary

COMMONS 3.0 Another gravitational flow is Health - communal and individual. This also depends utterly on open education particularly regarding sexual fairness and safe habits. Its no good at all rich minority religions getting globalisation involved with eg issues on contraceptives (its main spread of hiv). Almost the defining DNA of any deeply sustainable culture is how it integrates (openly through everyone freedom of questioning and ansering) the smallest and longest-term voice of humanity, with the biggest short-term power or ruler. Without understanding this interactions between cultures are most likely through time to make the warring worst of both worlds rather than the divesity integrated best. You cannot ultimately legislate cultural reciprocity, it needs people coming together in the spirit of most open positive emotional literacies, not the defensive negative flows. (Gandhi & Einstein put this a lot more eloquently if we ever want to earn world citizen rights - can anyone edit in their practice?)

TRANSPARENCY 2.0 All this is worsened where historically empires have played random games with local people’s borders. Israel is one such case. In Africa there were also many geo-alliances that were less to do with local peoples welfare and more to do with US versus USSR cold war.

TRANSPARENCY 3.0 Another problem in parts of Africa is tin-pot dictatorships. In some cases dictators were financed by international banks as perfect credit risks putting their whole country up for hock even as they took money for themselves instead of investing in the people’s futures.

TRANSPARENCY 4.0 Above all a place’s sustainability always depends on 2 or more cultures being able to get on with each other. Many of the above factors have got in the way of this. When a place is poor: women, children minorities are always at risk of being most abused unless the place governance is always communicating we must never turn against them.

TRANSPARENCY 5.0 Investment in sustainability isn’t exactly something the west has any competence since 1985 due to computerisation of a great mathematical mistake. This no longer values compound mutual interest as economically the greater goal than short-term extraction. The spreadsheet that’s made every manager a boxing-in number player (without understanding what market destructions are built into always lower cost) has caused a lowest common denominator appraisal of everyone's work and lifetime action learning, which did not exist when people who did the maths truly and fairly as inputs to how leaders made descisons also knew the assumptions built in. For example, most of the world's biggest decision makers are blindly unaware that their investments are compounding machine-rule at the cost of killing off honest people's work.

Coming soon if anyone's looking In T6.0 and T7.0

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More resources:
Transparency's 2-year tipping point 2006-2007 http://video.google.co.uk/videoplay?docid=-3407997752764644269&q=peter+eigen

A transparent model of governing most critical public services by the people http://video.google.com/videoplay?docid=-4236717007293778404

more:
http://humanityrising.blogspot.com
resources for Entreprenurial revolution future historians, and educators of children:
http://er100.blogspot.com
http://normanmacrae.blogspot.com